London, England, based JellyCat toys creates the cutest toys! If there is one word to sum up plush toymaker Jellycat, its Awwww. This is what you hear when looking at Jellycats plush, soft toys. Established in 1999, Jellycat toys are interesting, distinctive plush animals, made for children (or adults!) of all ages. Jellycat uses the softest, snuggliest materials the company can find.